8 RESOURCES: Blogging Guidelines. Producing Content For Your Campaign

We have put together a DIY blogging form to help guide you in the blogging process. If you have any questions, please feel free to contact our team at Justpublics365@gmail.com. We look forward to reading your work!

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1. If you can write an email, you can blog.

If blogging is completely new to you, the key is knowing that if you know how to write an email detailing key information, you can blog. Take a moment to gather your thoughts, put them into bullet points and then expand.

2. Make headlines snappy

Make your headline interesting and witty (but about your topic) so that people want to read it. Look at national publications to see how they do it. For example: “Blogging at the GC” is too broad and doesn’t explain what the text is about. “Academic Blogging as a Tool for Activism and Community Engagement” tells your audience what your blog post will be about.

3. Write Less – 250-500 words is plenty

Give the most amount of information that you can in the smallest amount of writing.  A 250-word post that answers the key questions (“what, how, when and why?”) is phenomenal; doing the same in 500 words is reasonable.

4.Make your opinion known

People have short attention spans, so draw them in by getting to the point.  Tell your readers what you think using a minimal amount of words. Have a topic sentence that summarizes your stance at the beginning of each paragraph.

5. Make your posts easy to scan

Insert a sub heading every few paragraphs. Make sentences and headlines short and to the point.

6. Include bullet point lists

In the age of social media people don’t have time or attention span to read everything. Bullet points are a great way to start/summarize an article.

7. Include links

Support your post with links to other websites that are relevant to your post (but always link “externally” so that viewers don’t lose your blog post page). This turns your article into a broader resource for those viewers who want to delve into the topic.  When done appropriately it also makes your post rank higher in search results.

8. Incorporate keywords

Think about what keywords people would use to search for your post and include them in the body text and headers. Make sure the keyword placement is natural and does not seem out of place.

9. Develop a consistent writing style

People enjoy knowing what they are going to get. Find your writing style (and general topic) and then stick to it.

10. Edit your post

Good writing is in the editing. Before you hit the submit button, ALWAYS re-read your post and cut out the stuff that you don’t need. One very effective trick is to read it
aloud and make sure that it sounds right.  Another trick to stay aware of your writing is to read your post from the last sentence up.

11. Use pictures and video when appropriate

Mix in some images and video clips whenever appropriate. Often, people will glance at the title of your post and then look at the picture or skip to the video to understand what you’re speaking about.

12. Market your blog post

Now that you spent all of this time writing your post, it’s important to get people reading. Promote your blog post using your personal Facebook, Twitter, Linked, and/or Google+ accounts (it’s best to use a bit.ly link so that you can track the number of views). You may also post a comment on a like-minded blog or YouTube/Vimeo video and include a link to your own post using a bit.ly link.


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